7 Steps to Success in Business & in Life:
During Recession or Recovery

Current challenges in our economy translate to changes for all of us. How can we as individuals ride the waves of uncertainty? "7 Steps to Success in Business & in Life" offers a structured approach for the individual who wants to take charge of their own destiny, and improve their ability to succeed when either managing their own small business, or navigating their way through their career as an employee. You are, after all, in business for yourself, whether your paycheck comes from your own business or another enterprise.

Regardless of the type of business, economic climate or the ups and downs of life, it is possible to make forward progress. This book takes the reader through a step by step process to improve personal behavioral and self-management skills — the things we can control.

It is a very practical book, including contributions from noted experts and tools to apply their wisdom in each subject area. The author provides a 3-month coaching and training program based on the book, and recommends the book to study groups, master mind groups, peer coaching groups, and anyone who has a desire to make forward progress in whatever conditions may be challenging for them.

Topics discussed in "7 Steps to Success in Business & in Life"

Especially in this economy, it is important to have options. Do you have a skill or product in your back pocket in case you find yourself without a job? If you are already in business, would you like to become even more successful?

Maybe you've already looked at your options and joined a network marketing business, or taken a second job, or you and your family are talking about how to create some additional financial security.

As a behavioral coach, the author helps successful leaders and entrepreneurs to be happier, and to become even more successful. The author's focus becomes clear: "I see success as a continuum, and I count you as successful if you are trying instead of whining."

This book was written to help you make better use of your personal resources. You will find ways to become happier with your work,and you will find ways to become more effective with your efforts.

Your Business Engine

What's the most important factor to your success as a sole proprietor? It's you! If you don't show up, the whole enterprise falters or fails! This book will help you find ways to take very good care of this most important resource.

Business Associates

When you are in business for yourself, your business associates are the network of professionals who help you develop and maintain your business, your customers, and your potential customers ... in short, everyone.

When you are an employee, your business associates are those people with whom you interact to get your work accomplished, the people who are affected by you and your role, and those who affect you.

What do your business associates see about your business or your message when they interact with you? How do they feel about coming back to you and your company or department?

This is your best and most powerful advertising. Learn how to handle some of the tough situations in a positive way through examples and exercises in this book.

Business Identity

Do you know what business you are in, and whose needs your business meets? This book illustrates how well the design of your business matches how you like to spend your day, and the way you like to work?

Getting Practical

What is involved in running a business or planning forward progress in your career, and how do you keep track of all the details?

Which elements could you delegate to someone else, and which functions are best carried out by you personally?

How do you decide how to allocate your precious resources?

Sales

Nobody makes any money unless somebody sells something. This may or may not be your favorite thing. There are many ways to approach letting the right people know what you do and getting new customers

One method discussed in the book is online marketing. As an online marketing specialist and web developer since 1998, the author presents a simple approach to navigating technology and online marketing opportunities.

Follow up and Delivery

Are you clear about what you've promised your customers and stakeholders? Are you there when they look for you? What can you do to improve your business in the eyes of your stakeholders?

Alignment with Goals

Remember your original vision, before life got so complicated with new business, new issues, new opportunities?

How are you doing in terms of following your original plan? As a matter of fact, does your original plan still fit the marketplace, and have you learned anything new about how you really want to spend your day?

Does anything need to be updated? How will you make edits to your original plan without losing important ground?

Celebrate!

It can't be all work and no play, because you'll eventually burn out, and it's much easier to attract the attention you want from potential customers and stakeholders when you're happy!

It's a Step-by-Step Guide

The book takes you through a process one step at a time to help you find your own path through your current challenges to the career or business best for you.

 

7 Steps to Success in Business & in Life: During Recession or Recovery by Marilyn McLeod

Now available on Kindle!

 

 

 

Table of Contents

Acknowledgements
Foreword by Marshall Goldsmith
A Personal Note
How to Use This Book

SECTION ONE
Backdrop

Chapter 1: Recession or Plenty
Chapter 2: Success
Chapter 3: Ownership
Chapter 4: Image
Chapter 5: Legacy

SECTION TWO
The 7 Steps

Chapter 6: You
Chapter 7: Customers
Chapter 8: Business
Chapter 9: Focus
Chapter 10: Sales
Chapter 11: Follow-up & Delivery
Chapter 12: Review & Celebrate

SECTION THREE
Stories

Chapter 13: Bill – Recovery
Chapter 14: Richard and Sharon – Exploring New Roles
Chapter 15: James Singletary – Second Career
Chapter 16: John and Pat Hendrickson– Team Effort
Chapter 17: Daryl – Young and Single
Chapter 18: Adolph Bolm – Second Chance, Lasting Legacy
Chapter 19: Young Marilyn – Responsibility Without Authority
Chapter 20 Rose, George and Brian – On Their Own


SECTION FOUR
Tools & Resources

My Mentors:

Nathaniel Branden
Peter Drucker
Marshall Goldsmith
Paul Hersey
Frances Hesselbein
Ken Shelton

Personal Management Tools:

Coaching
Peer Coaching
Creativity
Daily Routine
Environment
Financial Tips
Healthy Exercises
Finding Your Desk
How to Use a Planner
Needs Literacy
Open Space Technology
Project Management
Quality Cave Time
Twelve Steps, Traditions, Concepts, Serenity Prayer
Values-Based Time Management

SECTION FIVE
Reference

Alphabetical Index
Bibliography
Feelings Chart
Needs Chart

Follow up

 

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