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Dan Hill

  Dan Hill

"Making the Emotional Connection"

In Blink, Malcolm Gladwell laid out the challenge. Business must take consumer's emotions and intuitive decision-making seriously. But how do they make that happen? For a decade now, Dan Hill, President of Sensory Logic, Inc., has had the answer, acknowledged for some 30 pages in Blink.

He's the originator of applying facial coding and eye tracking techniques to help companies measure and manage consumers' emotional response, and has become the leading emotions expert in business.

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific emotional insight consultancy: Sensory Logic, Inc. Inspired by breakthroughs in brain science and facial coding, which correlates facial expressions to specific emotions, Dan challenges traditional ideas of understanding and measuring people’s decision-making process for consumer insight testing.

Recognizing that the body doesn’t lie, Sensory Logic utilizes both verbal and non-verbal methods and has developed a systematic approach that accurately reflects the new scientific model that intuitive, and often subconscious, experiences drive consumers toward decisions that eventually determine a company’s market share and profits.

A frequent speaker at business conventions from coast to coast, as well as in Europe and Asia, Dan’s blue-chip clients include Target, General Motors, GlaxoSmithKline, Toyota, Capital One, Good Year, Nationwide Insurance, Eli Lilly, Abbott Laboratories, Texas Instruments, Sherwin-Williams, Staples, Nextel, among other Fortune 500 companies. Press coverage of Sensory Logic and its methods include articles in The New York Times, The Wall Street Journal, Advertising Age, BusinessWeek.com, China Forbes, Fast Company, and Kiplinger’s.

Dan appeared recently on FOX and CNN, as well as NPR’s Marketplace, CNBC and CNNfn. He received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. His book Body of Truth: Leveraging What Consumer’s Can’t or Won’t Say, was a Fast Company Book of the Month nominee and was rated by DDI Magazine as one of the three most important business books of 2004. His new book, Emotionomics, Winning Hearts and Minds, was released in September 2007 and has received notable advance praise.

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