What Happy Coaches Know




Mario Moussa

  Mario Moussa

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas at Work

Mario Moussa is a Principal and a member of the Management Committee at CFAR, Inc., a strategy and leadership consulting firm that spun off in 1987 from the Wharton School of Business at the University of Pennsylvania. In addition, Dr. Moussa teaches in the Wharton Executive Programs and is a Senior Fellow at the University of Pennsylvania’s Leonard Davis Institute of Health Economics.

Dr. Moussa advises senior corporate executives about strategy and competitiveness. His clients include many of the top companies and organizations in the country. A specialist in large-scale organizational change initiatives, he has led projects at United Health Group, PNC Bank, the Georgetown University Medical Center, and State Farm Insurance.

At Wharton, Dr. Moussa directs numerous programs for corporate leaders. Since 1998 he has been the Academic Director of Essentials of Management, one of the school’s flagship executive programs. He has also led the development of programs for banking executives, corporate security managers, energy executives, and physician leaders. He teaches negotiation and influence, strategy, change, and corporate culture.  

A keynote speaker for clients around the world, Dr. Moussa has addressed executives in Hong Kong, Bangkok, Istanbul, Delhi, and Paris, as well as cities across the U.S. He has been a featured speaker at a national conference held by Cigna, a workshop for senior leaders at Microsoft, and a global conference of McKinsey partners. In 2003 he was a visiting scholar of negotiation at the Medical University of South Carolina. 

Dr. Moussa is the co-author (with G. Richard Shell) of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas (Portfolio/Penguin, 2007). He has published widely in the field of organizational dynamics, power, and influence. His work has been featured in the Harvard Management Newsletter and the Toronto Globe and Mail. His publications have been used in university and graduate seminars across the world, including Princeton, Bryn Mawr, Georgetown University, Syracuse University, and the University of Tel Aviv.

Dr. Moussa graduated from the Wharton MBA program and holds a Ph.D. from the University of Chicago’s Committee on Social Thought, where he was a Graduate Fellow. He lives in Center City Philadelphia with his wife and their three children.

Our Mission: "Supporting self sufficient coaching networks through senior leaders worldwide"